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Case Studies
Bridgestone/Saturn – Product Delivery Confirmation
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The Challenge Bridgestone/Firestone Purchase Resale needed a way to check and balance Supply Points to ensure orders from Saturn stores were processed and delivered in a timely manner. Repeated calls from Saturn locations indicated that Supply Points were not delivering product within the timeframe specified in their agreements.
The Solution MAI proposed any orders sent to a Supply Point also be transmitted to MAI and subsequently imported into a database. Documentation logs were created and distributed to Supply Points for order tracking. An outbound initiative to follow-up with Supply Points within 48 hours of receipt of order was also implemented. Real-time reporting helped make management of the Supply Points more efficient from a regional and individual level.
The Results Achieved and maintained order delivery rate of 98.9 percent. Identified and corrected stock level issues. Identified non-compliant Supply Points (which were subsequently removed from the Program.)
Elements Outbound Calls Database Management Real-Time Reporting
Background The Bridgestone/Firestone Purchase Resale Program was initiated in 1998. The object of the program was to provide Auto Dealerships, Muffler and Brake Shops, and Service Stations the ability to sell Bridgestone/Firestone tires to end users.
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