CRO = Optimizing Relationships…and Results CRO stands for Customer Relationship Optimization – and at MAI it is the foundation of everything we do. CRO goes beyond CRM (customer relationship management) by providing fully integrated marketing communications and customer relationship management programs from a single, wholly accountable resource. CRO and Your Bottom Line: It's All About Value Value always comes first at MAI. That's why we employ CRO as a process throughout our organization. We know you're being challenged to find ways to do more with less – and that's where we can help.