MARS and MARSWeb: At the Heart of CRO Data Management MARS (Marketing Alternatives' Response System) is a proprietary application that drives and controls database management information. This completely customizable CRO application captures and manages client business transactions in the call center and distributes relevant marketing data as needed to drive sales. MARS provides high-end data analysis capabilities – along with the power to generate reports tailored to your exact specifications. MARSWeb is a Web-based client interface application that allows MAI to build secure, client-branded extranet sites to house real-time information about your business. MARSWeb can provide you and your clients with access to whatever type of information you need to monitor and track your programs. Examples of its capabilities include: Media Tracking Online Credit Card Processing Customer Profiling Real-time Inventory Reporting Online Order Tracking Service / Dispatching Diagnostics