A Rare Hybrid MAI has literally been built around a process we call "customer relationship optimization" or CRO. It's all about adding value to your customer relationships. Making it easier for customers to buy your products. And, at the end of the day, providing you with a means of measuring results. MAI's three fully-integrated operating divisions offer you one-source accountability for services that would traditionally be outsourced to three or even four different organizations. And the benefits to you are many. Unparalleled client service. Seamless program management. Lower costs. And enhanced customer loyalty.